Hard & Soft Baits

Fusion19™ Swimbait Jighead - 4/0 - 1/4oz - ShadBerkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal...

Gulp!® 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Gulp!® Saltwater Shrimp - 3" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live shrimp!Rig and...

Gulp!® Saltwater Shrimp - 3" - Natural ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live...

Gulp!® Saltwater Shrimp - 3" - Cajun Purple/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like...

Gulp!® Saltwater Shrimp - 3" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live...

Gulp!® Saltwater Shrimp - 3" - New Penny FleckThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live...

Gulp!® Saltwater Shrimp - 3" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live...

Gulp!® Saltwater Shrimp - 3" - New Penny/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like...

Stunna Black Gold 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages...

Stunna Bronzeback 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages...

Stunna Blaze 112M 1/2oz Jerk BaitThe Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages quicker...