Lures

Hildebrandt add-a-buzz 1/4oz nickel

Jackall flick shake 5.8" grn pumpkin pep

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or other...

The entire KVD line of crankbaits has been KVD Crankbaits painstakingly designed and tested at the hands of Kevin VanDam himself. From the erratic action and chip-resistant finishes to 3D “look alive” eyes—no detail has...

Strike King Finesse KVD Spinnerbait Blue Gizzard

Strike King Football Shaky Head 3/16oz Black

The Strike King Kvd Square Bill is 1.5 ounces. The color of the crankbait is black chartreuse. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice...

Strike King Bitsy Pond Minnow 3/32oz Fire Tiger

You can see Kevin VanDam's influence in every aspect of the Strike King KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the master himself, until its size, weight, and profile are perfect according to his lofty...

The Rage Tail series' unique and exclusive tail design is engi- neered like no other soft plastic bait. Each is designed with a spe- cific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

Strike King Finesse KVD Spinnerbait Sexy Blue Back Herring

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...