Lures

The Rage Tail series' unique and exclusive tail design is engi- neered like no other soft plastic bait. Each is designed with a spe- cific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

Strike King Finesse KVD Spinnerbait Sexy Blue Back Herring

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...

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The Strike King Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug features flanges for consistent, subtle action even at very slow speeds. For use behind the DB Structure Head...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly ìwanderî with erratic action while still running true. It also helps deflect off...

Strike King Thunder Cricket Vibrating Swim Jig 1/2 Chart/White

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