Hard & Soft Baits

Gulp!® 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs or as a trailerFavorite for all...

Gulp!® 6" Grub - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Gulp!® 6" Grub - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs or as a trailerFavorite for all saltwater...

Gulp!® Paddleshad - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Lifelike baitfish profile with an optimized nose...

Gulp!® Saltwater Jerk Shad - 5" - MoltingThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Erratic darting motion imitates struggling...

Gulp!® Saltwater Mantis Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:High action appendages attract more...

Gulp!® Saltwater Jerkshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features:Lifelike baitfish profile with an...

Gulp!® Saltwater Shrimp - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Looks, feels, and smells like live shrimp!Rig and...