Hard & Soft Baits

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Gulp! Alive!® Saltwater Shrimp - 4" - Natural Shrimp - Half Pint ContainerGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...

Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal...

Gulp!® Saltwater Grub - 5" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on...

Gulp!® Saltwater Swimming Mullet - 4" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

J-Walker 120 Saltwater - HD PilchardWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

J-Walker 100 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

J-Walker 120 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

J-Walker 120 Saltwater - HD PinfishWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a sleek, tail-weighted design that has been refined...

Gulp!® Saltwater Swimming Mullet - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

Gulp!® Saltwater Swimming Mullet - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body...

Gulp!® Saltwater Shrimp - 3" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Looks, feels, and smells like live...