Hard & Soft Baits

PowerBait® Pre-Rigged Atomic Teaser 1/32oz - Pink LadyBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp!® Saltwater Ghost Shrimp - 3" - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Lifelike detail imitates...

Gulp!® Saltwater Grub - 5" - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on...

Fusion19™ Weight Swimbait Hook - Smoke Satin - 5/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center...

Fusion19™ Weight Swimbait Hook - Smoke Satin - 6/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center...

3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause...

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications,...

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications,...

2-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...